Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication
Author | : Julia Anders |
Publisher | : GRIN Verlag |
Total Pages | : 59 |
Release | : 2013-09-11 |
ISBN-10 | : 9783656494980 |
ISBN-13 | : 3656494983 |
Rating | : 4/5 (80 Downloads) |
Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca–Cola connects with its audience and customers in a way that other companies don’t do. This report provides information about Coca–Cola’s Marketing Strategy and analyzes its communication, product and price policy.