Click Here to Order

Book excerpt: A look at pioneering marketers on the web, from a New York Times–bestselling author and entrepreneur. While most of us are familiar with large Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware of the thriving world of small businesses online, especially in the realm of information products. Click Here to Order creates an entertaining and instructive narrative that provides an in-depth look at the history of the unintentionally underground movement known as “infoproduct marketing”—and the people who have profited and succeeded in the industry.