Citizen Coors

Book excerpt: Name by Jonathon Yardly of the Washington Post as one of the best books of 2000, Citizen Coors combines a monumental business story with a heartrending tale of family strife and a sweeping vista of American politics in the last half of the twentieth century. From the moment when the dsitute Prussian Adolph Coors stows away to America in 1868, through the creation of the Heritage Foundation, to the global expansion of the billion-dollar Coors Brewing Company, the Coors family triumphed by iron-willed commitment to its own values -- values that ironically prove the family's undoing on both the business and political fronts. Acclaimed writer Dan Baum captures it all, from Adolph's Prohibition-provoked suicide to the banishment of an heir-apparent for marrying without permission. Baum vividly depicts the genius, eccentricity, and tragic weaknesses of the remarkable Coors family.