This book explores the development of the Chinese animation film industry from the beginning of China’s reform process up to the present. It discusses above a

China is at the crux of reforming, professionalising, and internationalising its cultural and creative industries. These industries are at the forefront of Chin

Written by a recognized international scholar in the China media field, this book analyzes China’s creative economy and how television, animation, advertising

This book provides the thoughtful writings of a selection of authors illustrating a central concept: Sustainable Development in Creative Industries, which utili

This is an open access book. The Faculty of Creative Multimedia (FCM), Multimedia University will hold the 3rd International Conference on Creative Multimedia 2