Master's Thesis from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, The University of Surrey, course: Int

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modifi

This book contains selected Computer, Management, Information and Educational Engineering related papers from the 2014 International Conference on Management, I

The follow up to the hugely successful 'Celebrity', this is an analysis of what celebrity culture is today. In 2001, the phenomenon of Jade Goody and reality TV