Cases on Branding Strategies and Product Development: Successes and Pitfalls
Download or Read eBook Cases on Branding Strategies and Product Development: Successes and Pitfalls PDF written by Sarma, Sarmistha and published by IGI Global. This book was released on 2014-12-31 with total page 471 pages. Available in PDF, EPUB and Kindle.
| Author | : Sarma, Sarmistha |
| Publisher | : IGI Global |
| Total Pages | : 471 |
| Release | : 2014-12-31 |
| ISBN-10 | : 9781466673946 |
| ISBN-13 | : 146667394X |
| Rating | : 4/5 (46 Downloads) |
Book Synopsis Cases on Branding Strategies and Product Development: Successes and Pitfalls by : Sarma, Sarmistha
Book excerpt: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.
