East Asian Business in the New World

Book excerpt: "East Asian Business in the New World" discusses how to conduct business in East Asia. The main objective of the book is to help American workers and American businesses gain competitive advantages in the global marketplace, in which the emerging Asian economies are rapidly becoming major players. The American economy appears to be on decline, especially relative to the rapidly rising economies such as China. To revitalize the American economy and those of the old world, we must pay close attention to the economies with which America competes. The objective of this book is two-fold: First, to focus opportunities and challenges of doing business in East Asia. The book will help readers understand Asian economies and business practices so that they can compete more successfully in Asia. Second, to discuss how the U.S. can learn from East Asia in revitalizing its own economy. This sets the book apart. It analyzes the social institutions in major Asian countries, including the political, economic, and cultural institutions, and compares them with the institutions in the U.S., identifying the strengths and weaknesses of the U.S. institutions, and providing strategic and policy recommendations that may help the U.S. economy and firms to compete in the global marketplace. Discuss how America and older economies can learn from AsiaProvides a theoretical framework of rule-based vs. relation-based governance to help readers understand the differences in doing business in Asia vs. doing business in mature economiesOffers business insights based on the author s business experience in AsiaApproaches the topic from a comparative perspective"