Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the h

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integr

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the Presi

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaign

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election c