Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part expl

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe

Compliance has become key to our contemporary markets, societies, and modes of governance across a variety of public and private domains. While this has stimula

Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practic

Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers fee