Online Marketing for Professional Services
Download or Read eBook Online Marketing for Professional Services PDF written by Lee W. Frederiksen and published by . This book was released on 2012-06 with total page 170 pages. Available in PDF, EPUB and Kindle.
| Author | : Lee W. Frederiksen |
| Publisher | : |
| Total Pages | : 170 |
| Release | : 2012-06 |
| ISBN-10 | : 0982881932 |
| ISBN-13 | : 9780982881934 |
| Rating | : 4/5 (32 Downloads) |
Book Synopsis Online Marketing for Professional Services by : Lee W. Frederiksen
Book excerpt: Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.
