Business to Business market research refers to research that is undertaken entirely within the business world. A B2B client might want research on their busines

Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the busi

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques a