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Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2012-10-01 - Publisher: Simon and Schuster
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA
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Type: BOOK - Published: 2010 - Publisher:
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA
Language: en
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Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six
Language: en
Pages: 410
Pages: 410
Type: BOOK - Published: 1996 - Publisher:
In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive
Language: en
Pages: 406
Pages: 406
Type: BOOK - Published: 2013-10-31 - Publisher: Psychology Press
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in acade