What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consu

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge f

The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global domi

"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin