Brand Breakout
Download or Read eBook Brand Breakout PDF written by Nirmalya Kumar and published by Springer. This book was released on 2013-06-13 with total page 213 pages. Available in PDF, EPUB and Kindle.
| Author | : Nirmalya Kumar |
| Publisher | : Springer |
| Total Pages | : 213 |
| Release | : 2013-06-13 |
| ISBN-10 | : 9781137276629 |
| ISBN-13 | : 1137276622 |
| Rating | : 4/5 (29 Downloads) |
Book Synopsis Brand Breakout by : Nirmalya Kumar
Book excerpt: Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
