Blue Ocean Strategy, Expanded Edition
Download or Read eBook Blue Ocean Strategy, Expanded Edition PDF written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2015-01-20 with total page 317 pages. Available in PDF, EPUB and Kindle.
| Author | : W. Chan Kim |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 317 |
| Release | : 2015-01-20 |
| ISBN-10 | : 9781625274496 |
| ISBN-13 | : 1625274491 |
| Rating | : 4/5 (96 Downloads) |
Book Synopsis Blue Ocean Strategy, Expanded Edition by : W. Chan Kim
Book excerpt: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
