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Welcome to the world of sports marketing, where the intersection of athleticism, business acumen, and digital innovation unfolds. In this book, we embark on an
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Type: BOOK - Published: 2021-10-15 - Publisher: SAGE Publications
Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to
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Pages: 527
Type: BOOK - Published: 2024-01-31 - Publisher: Taylor & Francis
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting envi
Language: en
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Type: BOOK - Published: 2011-08-08 - Publisher: SAGE Publications
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; b
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Pages: 269
Type: BOOK - Published: 2015-05-01 - Publisher: Routledge
With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental conce