Street Smarts
Author | : Norm Brodsky |
Publisher | : Penguin |
Total Pages | : 278 |
Release | : 2010-02-23 |
ISBN-10 | : 9781101195765 |
ISBN-13 | : 1101195762 |
Rating | : 4/5 (65 Downloads) |
Book excerpt: "One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.