As Long as It's Pink

Book excerpt: In this provocative book design historian Penny Sparke argues that, through its emphasis on masculine rather than feminine cultureùon, that is, production rather consumption, style rather than taste, and the public sphere rather than the private sphereùdesign modernism was a highly gendered project that was intrinsically flawed and destined to prove inadequate in the pluralistic, multicultural, postmodern world that we inhabit today. Ranging across histories of domesticity, feminine consumption and homemaking, as well as modern design and cultural theories, Penny Sparke offers a new version of the history of modern material culture. --Book Jacket.