Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences t

In some cases, technology-based projects have revolutionized the way of living by contributing to job and wealth creation. These types of ventures, regardless o

" ... Features success stories and lessons learned from eight famous founders. Each Module begins by chronicling the development of the driving philosophies of

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing foc

Enterpreneurship is central to the market process, and yet most theories of it fail to tackle the problem of how economic agents learn from their experience. Th