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Language: en
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Type: BOOK - Published: 2014-02-04 - Publisher: Harper Collins
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new frameworkâthe Influence Mix, a tot
Language: en
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Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve