Added Value
Download or Read eBook Added Value PDF written by M. Sherrington and published by Springer. This book was released on 2003-04-08 with total page 225 pages. Available in PDF, EPUB and Kindle.
| Author | : M. Sherrington |
| Publisher | : Springer |
| Total Pages | : 225 |
| Release | : 2003-04-08 |
| ISBN-10 | : 9780230513488 |
| ISBN-13 | : 0230513484 |
| Rating | : 4/5 (88 Downloads) |
Book Synopsis Added Value by : M. Sherrington
Book excerpt: This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
