A Diary of The Lady
Author | : Rachel Johnson |
Publisher | : Penguin UK |
Total Pages | : 443 |
Release | : 2010-09-30 |
ISBN-10 | : 9780718192327 |
ISBN-13 | : 071819232X |
Rating | : 4/5 (27 Downloads) |
Book excerpt: 'The whole place seemed completely bonkers: dusty, tatty, disorganized and impossibly old-fashioned, set in an age of doilies and flag-waving patriotism and jam still for tea, some sunny day.' Appointed editor of The Lady - the oldest women's weekly in the world - Rachel Johnson faced the challenge of a lifetime. For a start, how do you become an editor when you've never, well, edited? How do you turn around a venerable title, full of ads for walk-in baths, during the worst recession EVER? And forget doubling the circulation in a year - what on earth do you wear to work when you've spent the last fifteen years at home in sweatpants? Will Rachel save The Lady - or sink it?