100 Great Businesses and the Minds Behind Them

Book excerpt: 100 GREAT BUSINESSES AND THE MINDS BEHIND THEM is special because rather than pretending there is only one way to run a business, it looks at a diverse collection of business people and their businesses and how they make their enterprises work. From daring, risk-loving entrepreneurs such as Richard Branson and Aussie Home Loans John Symond, through to the conservative creator of Liquid Paper Bette Nesmith Graham and Warren Buffett to driven individuals such as Manolo Blahnik, Enjo's Barb de Corti and James Dyson, this book is an accessible collection of true stories from Australia and around the world, that offer inspiration, ideas and lessons on the principles of successful business. Quirky characteristics of the entrepreneurs are shared and turning points in the life of the businesses when great products meet viable business plans are detailed. It is a book with lasting lessons on the art of making your business a success. Where better to look for business advice than from the world's best?