Why Marketing to Women Doesn't Work
Download or Read eBook Why Marketing to Women Doesn't Work PDF written by J. Darroch and published by Springer. This book was released on 2014-07-05 with total page 250 pages. Available in PDF, EPUB and Kindle.
| Author | : J. Darroch |
| Publisher | : Springer |
| Total Pages | : 250 |
| Release | : 2014-07-05 |
| ISBN-10 | : 9781137358172 |
| ISBN-13 | : 1137358173 |
| Rating | : 4/5 (72 Downloads) |
Book Synopsis Why Marketing to Women Doesn't Work by : J. Darroch
Book excerpt: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
