Web Analytics 2.0
Download or Read eBook Web Analytics 2.0 PDF written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle.
| Author | : Avinash Kaushik |
| Publisher | : John Wiley & Sons |
| Total Pages | : 517 |
| Release | : 2009-12-30 |
| ISBN-10 | : 9780470596449 |
| ISBN-13 | : 0470596449 |
| Rating | : 4/5 (49 Downloads) |
Book Synopsis Web Analytics 2.0 by : Avinash Kaushik
Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
