Truth, Lies, and Advertising
Download or Read eBook Truth, Lies, and Advertising PDF written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle.
Author | : Jon Steel |
Publisher | : John Wiley & Sons |
Total Pages | : 330 |
Release | : 1998-03-13 |
ISBN-10 | : UOM:39015040152376 |
ISBN-13 | : |
Rating | : 4/5 (76 Downloads) |
Book Synopsis Truth, Lies, and Advertising by : Jon Steel
Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.