"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing th

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system o

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenti

Joana Inch's proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a