The Step-By-Step Guide to Build Your Brand
Author | : Sheralyn Pratt |
Publisher | : |
Total Pages | : 178 |
Release | : 2015-02-23 |
ISBN-10 | : 097433314X |
ISBN-13 | : 9780974333144 |
Rating | : 4/5 (4X Downloads) |
Book excerpt: If you're looking for straight talk on branding-what it is, what it isn't, and how it's done-this book is for you. Branding your company takes more than adding a logo. This book walks you through how to: * Build a memorable brand identity * Create strong messaging that connects with customers * Identify and communicate your differentiators * Attract customers who share your vision To create a brand, you need to project a vision and reputation worthy of loyalty. Use the sixteen steps in this book to build your brand, and transform your business into a strong competitor that will attract the target customers you've been searching for.