A leading expert redefines customer service for the twenty-first century

This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated medi

A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful c

A leading expert redefines customer service for the twenty-first century