The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have becom

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this

The SAGE Handbook of Social Media Research Methods spans the entire research process, from data collection to analysis and interpretation. This second edition h

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising

This new edition of The Sage Handbook of Social Network Analysis builds on the success of its predecessor, offering a comprehensive overview of social network a