Marketing Management

Download or Read eBook Marketing Management PDF written by Tony Proctor and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle.
Marketing Management
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Publisher :
Total Pages : 0
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ISBN-10 : 0412623501
ISBN-13 : 9780412623509
Rating : 4/5 (01 Downloads)
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Book Synopsis Marketing Management by : Tony Proctor

Book excerpt: Tony Proctor's Marketing Management provides a highly accessible & rigorous introduction to the theory & practice of marketing management. Clear analysis of the fundamental theories, concepts & techniques is integrated with marketing in practice.


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