The New Corporate Activism
Download or Read eBook The New Corporate Activism PDF written by Edward A. Grefe and published by McGraw-Hill Companies. This book was released on 1995 with total page 296 pages. Available in PDF, EPUB and Kindle.
Author | : Edward A. Grefe |
Publisher | : McGraw-Hill Companies |
Total Pages | : 296 |
Release | : 1995 |
ISBN-10 | : UOM:39076001611917 |
ISBN-13 | : |
Rating | : 4/5 (17 Downloads) |
Book Synopsis The New Corporate Activism by : Edward A. Grefe
Book excerpt: This book zeroes in on the public affairs strategies--both the triumphs and blunders--of leading companies, and distills their experiences into core components any company can utilize. Key issues discussed include setting a strategic approach, framing the message, mobilizing the troops, dealing with crisis, and targeting communications for maximum impact. Special emphasis is placed on the most challenging areas of public affairs today: expanding global markets and effecting change in legislation overseas.