Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing c

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relati

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by pu

Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Rela