The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the f

"International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is hap

This significant book takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice

The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, managem

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation