Academic Paper from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, Ghana Telecom University College, language: Englis

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulti

This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contri