Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with

Ranked among the best marketing/advertisement books in the world by Bookauthority Here comes the 4th edition of the global bestseller 'Social Media Marketing' b

The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficie

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a