The Ethical Business Book

Book excerpt: The array of literature on ethical behaviour tends to focus on what's happening at the extremes - either owner managers of start-ups on a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO. This book is directed at the middle ground - individuals who want their companies to adopt more ethical and sustainable practices. Each of the 50 thoughts provide direction to help society and the planet whilst preserving the bottom line. A more thoughtful business practice is also highly commercial. An ethical journey should become central to the company's communications strategy - helping to set you apart from your competition. Ethical practices must be supported from the top down and be a true part of a company's culture, and this book will provide you with the tools to adopt a more ethical approach to the business.