The Designer's Coach

Book excerpt: Welcome to The Designer's Coach, a coaching and consulting manual for professionals in the interior design and decorating business. With more than twenty years of experience in the field, author Neil Gordon provides powerful tools to grow your business. Drawing on his hands-on knowledge from the window covering business, combined with his training and certification as a business coach, Gordon presents inspirational advice and material to help you make real changes in the way you lead and manage your business. The Designer's Coach will show you how to: · Learn effective negotiating skills · Examine your leadership competency · Develop a great selling-and-design system · Create a team chart and a strategic vision plan · Analyze the strengths and weaknesses of your business · Understand the value of position and vendor agreements · Prevent problems by creating flawless client-fulfillment systems · Examine lead generating systems and the effectiveness of your positioning statement In addition, Gordon discusses the six fatal flaws that can prevent your ultimate success. By avoiding these mistakes and following the clear and concise advice in The Designer's Coach, you'll be well on your way to building a successful business enterprise.