The second edition of a bestseller, this book discusses an integrated product and process design that has been successfully used to conceptualize, design, and r

This book explores a process perspective on design and development, grounded in research in design studies, engineering design and systems design. The design an

This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The

This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw

Since the success of products significantly depends on the quality of product performance, inadequate management of the product design process can lead to impro