The Corporate Warriors Manual

Book excerpt: Claiming your piece of your target market can be an uphill battle between you and your competition. That is why many business people use military strategies to gain the upper hand, and influence how they conduct business. There is an art to war. Before a military is dispatched on a mission, they have to determine what they want to accomplish by using military force. When you are running a business, you are conducting missions that all work to one common goal. You have to define the purpose of these "missions" as well as describe the necessary measures you have to take to make the mission be successful. Like the military, you will have to design the organization so that you are attacking the business world from all sides. For instance, the military has the Air Force for air strikes, the navy for sea battles and the army for foot soldiers. Your business may need a department for sales, a department for production, a department for customer service, a department for marketing, etc. ================= Table Of Contents ================= Introduction Structuring Your Business With Military Precision Rules Of Engagement Code Of Ethics The Mighty Mission Statement Make Leaders, Not Managers The Business Chain Of Command Dress For Success Use An Awards Program For Positive Reinforcement The Importance Of Building Morale How To Be On The Offense In Business A Business Plan Or A Military Strategy Strong Clear Communication Decisive Thinking Diversify Your Training Be The James Bond Of The Business World Knowing Your Competition Knowing Your Company Knowing Your Consumer Other Books By Jnr Publishing Group Bonus-Sample Chapters Of The Book: Crucial Aspect Recognition And Identification Elimination Of Any Remaining Aspects Crucial Aspect Recognition & Identification Effective Boundary Placements