The Connection Method

Book excerpt: Stop feeling scattered and stand confident in who you are and what you offer by defining a Connection-Based Brand! The Connection Method(R) introduces a new perspective on branding called Connection-Based Branding. Connection-Based Branding flips traditional branding upside down and views it from a new lens. A lens that focuses on bringing humanity back to business. You are a brand, even if you don't own a business. The Connection Method gives you simple and actionable steps to help you build a Connection-Based Brand, that acts as a permission slip to be yourself and inspires genuine connection with others. The truest form of connection comes from when others can see themselves in you. However, if you don't know who you are, it will be really hard for others to build trust and genuinely connect with you. That's where The Connection Method can help. The ultimate goal of The Connection Method is to help you build consistency and confidence by defining who you are so you can connect with others with your brand. Connecting with others so they feel seen, feel heard and feel like they matter.