Television Advertising And Consumer Response: Children Buying Behaviour
Download or Read eBook Television Advertising And Consumer Response: Children Buying Behaviour PDF written by Neeru Kapoor and published by Mittal Publications. This book was released on 2003 with total page 246 pages. Available in PDF, EPUB and Kindle.
Author | : Neeru Kapoor |
Publisher | : Mittal Publications |
Total Pages | : 246 |
Release | : 2003 |
ISBN-10 | : 8170999014 |
ISBN-13 | : 9788170999010 |
Rating | : 4/5 (14 Downloads) |
Book Synopsis Television Advertising And Consumer Response: Children Buying Behaviour by : Neeru Kapoor
Book excerpt: This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.