Sustainable Marketing of Cultural and Heritage Tourism
Download or Read eBook Sustainable Marketing of Cultural and Heritage Tourism PDF written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle.
| Author | : Deepak Chhabra |
| Publisher | : Routledge |
| Total Pages | : 253 |
| Release | : 2010-04-19 |
| ISBN-10 | : 9781136997402 |
| ISBN-13 | : 1136997407 |
| Rating | : 4/5 (02 Downloads) |
Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra
Book excerpt: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
