Summary of Customer WinBack – [Review Keypoints and Take-aways]

Book excerpt: The summary of Customer WinBack – How to Recapture Lost Customers – And Keep Them Loyal presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Keeping a happy customer base shouldn't be as difficult as herding cats, but it often is. Customer WinBack explains how businesses can recognise clients who may be leaving and re-engage with them so that they don't disappear from their customer databases. In addition, by putting these shrewd strategies to use, companies can refocus their attention on their current clientele in order to reduce expenses and increase revenue over the long term. Customer WinBack summary includes the key points and important takeaways from the book Customer WinBack by Jill Griffin and Michael W. Lowenstein. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].