For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business pract

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in bo

Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differ

In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to