Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complet

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and founda

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across th

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and

The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leaders