All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who the

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca

Making "Nature" is the first book to chronicle the foundation and development of Nature, one of the world's most influential scientific institutions. Now nearin