Rural Marketing: Text and Cases
Download or Read eBook Rural Marketing: Text and Cases PDF written by Krishnamacharyulu and published by Pearson Education India. This book was released on 1900 with total page 609 pages. Available in PDF, EPUB and Kindle.
Author | : Krishnamacharyulu |
Publisher | : Pearson Education India |
Total Pages | : 609 |
Release | : 1900 |
ISBN-10 | : 9788131753842 |
ISBN-13 | : 8131753840 |
Rating | : 4/5 (42 Downloads) |
Book Synopsis Rural Marketing: Text and Cases by : Krishnamacharyulu
Book excerpt: Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in