A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programmin

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programmin

First published in 2002. This volume provides a practical handbook for the would-be and already installed radio Program Director. It seeks to convey the underly

This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.

This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the