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Language: en
Pages: 253
Pages: 253
Type: BOOK - Published: 2011 - Publisher: Jones & Bartlett Learning
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven secti
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2005 - Publisher: Irwin/McGraw-Hill
Cases in Health Care Marketing, 1/eby Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector
Language: en
Pages: 239
Pages: 239
Type: BOOK - Published: 2013 - Publisher:
Language: en
Pages: 580
Pages: 580
Type: BOOK - Published: 1986-01-01 - Publisher: National Academies Press
"[This book is] the most authoritative assessment of the advantages and disadvantages of recent trends toward the commercialization of health care," says Robert
Language: en
Pages: 191
Pages: 191
Type: BOOK - Published: 2003-07-01 - Publisher: National Academies Press
The Institute of Medicine study Crossing the Quality Chasm (2001) recommended that an interdisciplinary summit be held to further reform of health professions e
